Get Your Meta Head Together

Get Your Meta Head Together

Following on from our local marketing tips, this blog post is about on-page SEO, namely meta tags. Many businesses owners approach Consult Local wondering why their site fails to rank in Google, Yahoo and Bing.

Common SEO related questions include:

  • Why won’t my site rank for my keywords?
  • My web designer said they optimised my site but why can’t I find it in Google?
  • I have content about my services, so why won’t my website rank?

In almost all cases, when we take a look at their website, it becomes apparent that they have not get their head together. The head section is the all important part of your website that Google pull your search engine snippet from. The snippet is the information Google displays in their search results pages, a bit like a preview of your website.

On Page SEO Guidance

One of the best ways to help Google understand what your business is about is to ensure your keywords (the words you want to show up in Google for) are present in your websites title, description and keywords. Of course your on page content also needs to be optimised to include your keywords, but don’t stuff your keywords all over the page thinking Google will rank you better. A couple of times is enough or as and when appropriate. If it does not look natural to your website visitors, the chances are that it will not appear natural to Google. Write content for your web visitors, not web robots.

Meta Tags – Description, Title & Keywords

The meta description, title and keywords are specified in a websites head section, or in other words, above the <body> tag. The meta keyword tag is not displayed in the SERPS (search engine results pages) and this tag is largely ignored as in the past webmasters have abused it. However, successful local SEO does not rely on any single factor, it is a case of doing lots of minor tweaks as well as a few major ones! Stick to the rule here of writing content for humans and not robots. Use the description to give your prospective visitor an insight in to what they will find on the site. Insert features and benefits or your unique selling proposition to entice search engine users to click on your websites link instead of your competitors.

google-serp-preview

This is how you would specify the data above that Google and other search engines display.

Meta Title

<title>Your Keywords | Your Services & Products | Your Business Name</title>

Meta Description

<meta name=”description” content=”Visit your business name for your keywords/services/products. We are the best because of these benefits/features. ” />

Meta Keywords

<meta name=”keywords” content=”your services, your keywords, your locations” />

Worried that your meta data is not set up correctly? Struggling to get your site to rank for your keywords? We can help. Start off with a local marketing analysis and we will reveal exactly what needs to be done to get your business ranking for your keywords.

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