Reputation Management (ORM) for Local Businesses

Reputation management also known as ORM is not just for the big brands. Local businesses that are actively promoting themselves on the web also need to consider implementing a process that effectively measures and monitors their brand across the world wide web and protects and builds upon their good reputation.
After all, your good reputation can take years and even decades to establish but could all be lost in a matter of hours should one of your clients or customers […]

Email Marketing for Your Local Business

Any local business is going to have to turn to the internet in order to find ways to consistently attract new business. However, when you’re trying to promote your local business online, it can be very easy to become completely overwhelmed by all the options you have available.
There’s Local SEO, Social Media, Content, Pay Per Click, Video Marketing, Mobile Marketing and many other types of inbound marketing and outbound marketing for your local business.
They all work in one way […]

Do I Need a Mobile Website?

Do I Need a Mobile Website? It’s a common question we get asked by business owners all the time. My answer is basically the same every time. Yes. Why? Because the internet is mobile!
If your business is yet to build a mobile presence to serve would be mobile surfers, then you are potentially missing out on new business leads or sales. This in turn is costing you money. Savvy business owners are adopting mobile marketing as part of the […]

Local Business Directory Sites for Citations & Reviews

So, you’ve got your website built, your meta tags and other on-page SEO factors are in order and optimised. You’ve claimed your Google + Local/Google Places listing, plus your business listings on Bing & Yahoo…….so now what?
Well in order to give your site a ranking boost in local search results, you will want to get yourself listed on some decent business directories. With thousands of sites to potentially list your business on, you’ll want to make sure you spend […]

Get Your Meta Head Together

Following on from our local marketing tips, this blog post is about on-page SEO, namely meta tags. Many businesses owners approach Consult Local wondering why their site fails to rank in Google, Yahoo and Bing.
Common SEO related questions include:

Why won’t my site rank for my keywords?
My web designer said they optimised my site but why can’t I find it in Google?
I have content about my services, so why won’t my website rank?

In almost all cases, when we take a look at their website, […]